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Best about us pages for b2b12/4/2023 ![]() ![]() Visitors often leave web pages in 10-20 seconds. The easier the visitor can find the information they need, the more likely they are to convert. Once we’ve written your About Us page, you have the opportunity to provide feedback or make any edits.Ĭontact us today to learn more about copywriting services and get started on creating an effective and compelling About Us page.Everything comes down to the user experience. Our professional copywriters and digital marketing specialists will interview you to gather key information about your company. Here’s an example of what to include on your B2B About Us page.Įcreative can help you craft the perfect, high-converting About Us page. If you keep in mind to talk to people instead of at them and communicate authentically who you are, you will have prospective customers & employees lining up. If you’re stressing about how to incorporate the right words or how to summarize your company, don’t fear: a copywriter can help.Įcreative Can Help Create an Effective About Us Page for Your B2B Website The more keywords, the more likely they will find you. Include relevant keywords for your potential customers and employees. Ask people how they found your website or first heard about your company and continue improving those avenues. ![]() If you take an authentic approach to explaining your company in a way that’s compelling and tells people they want to be involved, the results will follow. For one, the inquiries, completed forms, phone calls may be telling. Now that you’re all motivated to update your About Us page, you may be wondering how you can even tell if all this work will even work. How to Tell if Your B2B About Us Page is Converting ![]() One example could be Mental Health Awareness month and how you are supporting your employees. You can also tie in holidays, employee relations, company news, etc. Include things that convey experience and authenticity to your audience: Does it describe your company? Or does it sound almost unrecognizable? Does it need some updating? You want to make sure that your About Us page tells your company’s story and accurately represents your brand and voice. Take a look at your current About Us page. Additionally, if you put effort into your website, people will see that you invest in things that are important.ĭoes Your B2B About Us Page Accurately Represent Your Business? Being honest and upfront about your business can help to dissuade employee turnover because people know who you are and what they signed up for. If you are clear about who you are and the work you do, you will attract the right people to work for you. Your website is the first impression prospective employees get of your business. Established business practices & operations.If they have similar priorities and goals, they will want to work for you.Īs potential employees research your business, they are looking for a few things: Prospective employees are looking for companies with shared values. They’re interviewing you to see if your company is one they want to work for and one they can get behind. People are no longer simply interviewing for a job. What Does Your About Us Page Say to Potential Employees? Answering these crucial questions will help prospective customers get a well-rounded idea of who you are and what your business is all about. People want to see the personal side behind the business. Social media, newsletter sign-up, email, phone number, etc.Is there a way for people to contact you?.Are you including customer testimonials or case studies?.Is your About Us page targeting the correct audience?.What’s important to you? What motivates your business?.Are you showcasing the personality of your company?.Tell them what they need to know and want to know about who you are: People are visiting your site and researching your company in hopes of becoming a potential customer. However, it’s good to get a different perspective about writing your About Us page. Sometimes, it may even feel like you’re bragging. It can be hard to talk about yourself, both in person and online. What Does Your About Us Page Say to Prospective Customers? This means that it’s important to think about what content you’re including and how you really want to come across. The About Us page is one of the most visited pages on most websites. This is where the About Us page comes in. If they are considering becoming a customer or potentially working for you, they want to get an idea of who you are and what you do. Your website is the first impression most people get of your company. Do they typically dictate how you feel about someone for the rest of time? If you had the opportunity to make a better first impression, wouldn’t you take it? What Your B2B About Us Page is Actually Saying ![]()
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